Lead Flows - Interactive Forms
Create intelligent, multi-step forms that guide visitors through a personalized questionnaire.
Last updated: 2026-02-05
Lead Flows are the heart of fluss.ai - intelligent, multi-step forms that guide prospects through a personalized questionnaire. Each step collects relevant information and leads to the next appropriate step based on the answers.
What are Lead Flows?
Lead Flows are intelligent, multi-step forms that guide prospects through a personalized questionnaire. Each step collects relevant information and leads to the next appropriate step based on the answers.
Lead Flow Features
- Visual Flow Builder: Drag-and-drop editor with no coding required
- Conditional Logic: Dynamic paths based on user responses
- Over 35 pre-built steps: For various use cases
- Responsive Design: Optimized for desktop, tablet, and mobile
- White-Label: Fully customizable with your own branding
- Multilingual: German, English, and more languages
Available Step Types
| Category | Examples |
|---|---|
| Selection | Radio buttons, checkboxes, dropdown menus |
| Input | Text fields, number fields, date picker |
| Address | Street, ZIP, city with Google Maps integration |
| Contact | Name, email, phone number |
| Special | Image selection, slider, progress indicator |
Conditional Logic
Create dynamic paths with conditional logic:
- If-Then Rules: Show certain steps only for certain answers
- Variables: Store answers and use them later
- Calculations: Perform calculations based on inputs
The visual Flow Builder makes it easy to create complex logic without coding skills.
Customization Options
All Flows are fully customizable - even on the Basic plan:
- Text: All labels, questions, and button texts are freely editable
- Images: Upload your own images and graphics
- Design: Customize colors, fonts, and layout
- Add steps: Pre-built steps can be added to any Flow
Custom Steps
Need steps beyond the pre-built options? Custom steps can be created on request (from €29 net per step).
Best Practices
- Keep Flows short: Less than 10 steps is ideal
- Ask important questions first: Capture contact data early
- Use progress indicators: Show users how far they are
- Provide value: Give something back (e.g., valuation, assessment)